Upgrade announcements for installed software can be weird. From a company perspective, announcing too early can kill sales of the current version. From a customer perspective, it sucks to buy a license and then learn of a pending upgrade right away. Most companies deal with this buy providing free upgrades for customers who bought after a certain date.
The Omni Group has taken a different approch and you don't see this sort of thing every day. They're providing a free license to the current 1.0 version. A potential buyer on the fence uses that while waiting for 2.0 to come out, hopefully becoming a paid customer at that point. Really cool move.